HOW TO APPLY A FACIAL CLEANSER PROPERLY:
 Once you have found a cleanser that has the proper pH and works best  for your skin start using it in the morning and especially at night to  remove all the impurities, oils and makeup that your face has collected  during the day.
 Step One 
Splash your face with warm water and make sure your hands are clean.
 Step Two
Squeeze a small amount of your cleanser into your palms or to a soft  cotton washcloth.
 Step Three
Apply the cleanser to your face using a circular motion. Make sure you  cover all the areas – forehead, chin, nose, cheeks and neck. Massage  your face for about a minute. Allow the cleaner to penetrate the skin  for a few minutes.
 Step Four
Rinse thoroughly the cleaner with lukewarm water. Make sure that you  have removed all traces of the cleanser. You can use a face sponge, a  muslin cloth or cotton pads to remove the cleanser. At the end rinse  your face with cold water to shrink the enlarged  pores and to improve blood circulation.
 Step Five
Dry your face with a facial towel.
 Step Six
Once you have cleansed your face you should begin with the next step –  tone your skin. The toners remove the traces of makeup, dirt and oil  that your cleanser may have missed. They also reduce pores, eliminate  oil and refine the skin. What they do in addition to making your skin  feel tighter, is prepare the skin for the moisturizer.
 Step Seven
Always apply a facial moisturizer after cleansing your face. A  moisturizer should always be applied to a clean and toned face. Take  appropriate amount and apply it to the face , avoiding eyes area. Dot  moisturizer, an inch away from the eyes to avoid irritation.