While the beauty industry is tailored mostly to women, there are an increasing number of beauty products that are specifically designed for and marketed to males. While there are a number of reasons for this, the exact influences surrounding masculine beauty can be hard to quantify and define. Along with a growing range of male oriented beauty products and services, there is also a new industry based around male beauty and health awareness, which is best illustrated by a growing number of male focused lifestyle and fitness magazines and websites. Many of these publications are dedicated to providing men with beauty tips that are not only highly practical, but customised especially for male readers
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