Color
Color may be identified by a name, number, letter or any combination of the three. However, unlike the Pantone or Munsell systems used in the art and fashion industries, commercial cosmetic product names are not standardised. If a make-up artist requests a "Medium Beige" foundation, the result can vary drastically from brand to brand, and sometimes, within one brand across different formulas. Cosmetic companies can also edit and adjust their formulations and shades at any time, so the Medium Beige foundation a consumer has been wearing for years can, without warning, be made darker, lighter, and more or less yellow than it had been before.
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