The pale face was the norm for centuries

The pale face was the norm for centuries

Through many centuries, a pale face was the desired look because it defined your place in society. It was recognized that those who worked in the fields had tanned and rugged skin. They were the working class, not to be associated with the upper refined class, who had white skin. Those with pale skin were the ones who had enough money that they didn’t need to work.

And to achieve that look, women and men used a powder made of hydroxide, carbonate, and lead oxide. Unfortunately, there was a price to pay for looking “proper” – lead poisoning. That’s why an alternative was sought. And they found it, in the 19th century – a facial powder made of zinc oxide. And that’s what they still use today.

As the cosmetic industry moved into Hollywood in the 20th century, the white face look was gradually replaced by the tanned look. And that became the source of a whole new line of cosmetic products – artificial tanners. In 1929, there were ads running for tanning liquid and powder. If you couldn’t get a tan naturally, then you could still have bronze skin with tanning aids.