The cosmetics industry becomes the foundation of fashion

The cosmetics industry becomes the foundation of fashion

Throughout the last few decades, women’s choices of cosmetics greatly increased. There were many companies selling many kinds of makeup. Cosmetics now included eye makeup, like mascara, eye shadow and eye liner; facial cleansing systems, including cleanser, toner and moisturizer; nail polish, every color and design you can think of; lotions, lipsticks, skincare products, powders – the list goes on and on. Perhaps that’s why cosmetics is a multi-billion dollar industry today.

There are so many players in the cosmetics game now, like Estee Lauder, Elizabeth Arden, Mac Cosmetics, Mary Kay Cosmetics, Avon, Clinique, L’Oreal, Bobbi Brown cosmetics, Victoria Jackson cosmetics – everybody’s getting into the picture with their own lines.

And the winner of this cosmetic game is you, the consumer. Whatever type of look you want, whether it’s to cover up, emphasize, illuminate, minimize, enhance or perfect – any look you want can be had with the help of today’s cosmetics.

Cosmetics are products that sell, even when there’s a recession. Women will always find the money for their makeup. And the men don’t mind. After all, they’re the ones who benefit from those good looks. They’re the ones who’ve appreciated the efforts that women have gone to throughout the years, to make themselves “presentable”.

So, men, look back and thank the ancient Egyptians for their sometimes “weird” formulas they used to enhance the beauty of their women. Many of their ideas have lived through the ages. And now you get to enjoy those ideas as they’ve culminated into the cosmetics of today. And all you can do is greet your special lady, with her perfectly-applied cosmetics, and say, “Wow!”