Cheryl Cole Uses A Face Cream

Cheryl Cole Uses A Face Cream That We Can All Afford…..0 Comments
By Pippa Harris
Posted on 05 Mar 2011 at 3:17am
cheryl cole

Cheryl Cole Loves To Use E45

It’s already the United Kingdom’s most popular and best-selling skin moisturiser, but it is much more likely to become even more in demand after gorgeous Cheryl Cole has confessed that she uses it as a key part of her beauty regime, and guess what?

At £2 a tub, we can all afford to use it……

She might live a multi-million pound lifestyle, but the “Geordie” lass has confessed that her favourite skin cream is E45.

When the star was asked if she has regular facials to maintain her flawless complexion the 27-year-old revealed:

“I wish, but I just don’t have the time pet.

“My skin can get very dry so I use E45 moisturiser.

“You don’t have to use mega-expensive products, you just need to find the right
cheryl cole

Cheryl Cole's Beauty Secrets

products for your skin type.”

And now, thanks to Cheryl’s revelations, many retailers are making sure that they have plenty of the 60-year-old skin cream stocked on their shelves.

With high-street chain Superdrug selling more than 20,000 E45 skin products each week, their skincare buyer, Joanna Hutton said:

“While new technological super-products come and go, there’s nothing like an old favourite like E45 which doesn’t need to promise to change your life, just moisturise your skin wonderfully.

“We know from previous experience that when Cheryl Cole gives a beauty product the okay then sales can rocket.

“We’re expecting even more customers than ever will put aside their fancy creams and pick up E45, and we will be rushing more stock out to stores to cope with the stress of demand.”

Speaking on behalf of the skin cream E45:

“To hear that Cheryl Cole uses E45 as a moisturiser of choice is very exciting.

“In today’s overcrowded hi-tech products, E45′s strength lies in its trusted non-greasy formula which offers an effective way to keep the skin soft and healthy.”

So with E45 on sale in retailers for as little as £2?

Go on girls say it:

“You’re Worth it!”