Product History

Product History

1960: Simple soap is introduced. This first ever perfume- and colour-free soap was recommended by doctors for sensitive skin.

1978: Simple introduces the UK's first 'cleanse, tone and moisturise' skincare regime.

1982: First Simple TV ad is aired, and features the tagline: "It's the Simple things in the life that count".

1992: The company moves towards a more beauty approach by expanding into toiletries.

1999: Launch of Simple Cleansing Facial Wipes – now the UK’s No1 Facial skincare product.

2001: Simple introduces the Skin Defence for Men, Simple Oil Control and Simple Regeneration lines.

2005: Simple Sun for babies and kids is launched.

2009: Repair Anti-Wrinkle range is launched while the Simple Kind To Skin range is extended.

The Simple Advisory Board of experts is created to provide holistic advice on skin health to consumers. It includes skincare expert and make-up artist Caroline Frazer Caroline Frazer, psychologist Dr Christine Bundy, fitness expert [ref: http://www.moveyourbutt.com/trainers.htm Julia Bishop] and nutritionist Fiona Hunter.

Simple also creates the Simple Junior Board of Skincare Advisors. Teenagers competed for seats on a board that would advise the company on product development, while in return they would learn about the beauty industry. The first advisors were: Caitlin Strike, Emily Chandler, Emma Owens, Georgia Dowler, Hafsa Ayaz, Helen Price, Jemma Holton, Joanna Darnley, Lauren Barden, Megan Maunder, Rebecca McGrattan and Suzannah Leigh.

2010: Simple's 50th anniversary. To celebrate Simple launches a competition to find two members of the public to represent the brand online (one over 18 and the other under 18). The winner of Search For A Simple Star 2010 is Charlotte Samuel and the Search For A Teen Simple Star 2010 winner is Tegan Kensa Davies.

Simple Kind To Lips range and Simple Radiance Eye Make-Up Remover Pads are launched.

Simple Spotless Skin range is launched, generating growth in the key teenage target market.

In terms of number of packs sold in 2010 Simple continued to strengthen its position as the UK's No.1 Facial Skincare brand. [ref: * IRI UK Non Medicated Facial Skincare, unit packs sold 52 w/e 27th November 2010]. Also in this year, Simple Cleansing Facial Wipes remained the biggest-selling facial skincare product in the UK. [ref: * IRI UK Non Medicated Facial Skincare, unit packs sold 52 w/e 27th November 2010)