History
According to the website[1]:
"In the 1920s, the famous, trend-setting Coco Chanel, sporting deeply sun-bronzed skin, turned tanning into a fashion statement. In 1925, capitalizing on this fashion trend, Monsieur Antonine of Paris developed an Orange Gelýe dark tanning formula called "Antoine de Paris". The Orange Gelýe formula continued to thrive in Europe into the 1940's when [Lanvin], a New York based company introduced the silky sensuous gel in the United States as Antoine's Bain de Soleil...translated as Antoine's bath of the sun
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