History
In the early 19th century bear fat was a common pomade ingredient,[4] but by the early 20th century petroleum jelly,[5] beeswax, and lard were more commonly used.[6]
Pomades were once much more popular than they are today, although they have made somewhat of a comeback in 2010 with recent additions to the marketplace that feature far less lanolin or bees wax in their formulations. They are associated with the slick men's hairstyles of the early to middle 20th century that were first made popular by Rudolph Valentino. Recently, an increasing amount of attention has been brought back to the more classic "man about town" hair stylings of the mid 1950s and 1960s thanks in no small part to popular dramas like Mad Men.[citation needed] Other more modern hairstyles involving the use of pomade include the Ducktail, Pompadour, and Quiff.
Early 20th century examples of pomade are Royal Crown Hair Dressing, originating in 1936 pictured above, or "Murray's Superior Pomade", originating in the 1920s [7] pictured right. Dixie Peach Hair Pomade was a popular pomade in the USA from World War II through the 1960s with teenage boys. In the late '90s, pomade grew from tradition to a general consumer product meaning any sort of solid "hair-styling product"; including waxes, glues, clays, and a variety of substances marketed under the original term.
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