History
Facial tissue has been used for centuries in Japan, in the form of washi (和紙) or Japanese tissue, as described in this 17th century European account of the voyage of Hasekura Tsunenaga:
- "They blow their noses in soft silky papers the size of a hand, which they never use twice, so that they throw them on the ground after usage, and they were delighted to see our people around them precipitate themselves to pick them up."[2]
In 1924 facial tissue as it is known today was first introduced by Kimberly-Clark as Kleenex. It was invented as a means to remove cold cream. Early advertisements linked Kleenex to Hollywood makeup departments and sometimes included endorsements from movie stars (Helen Hayes and Jean Harlow) who used Kleenex to remove their theatrical makeup with cold cream. It was the customers that started to use Kleenex as a disposable handkerchief, and a reader review in 1926 by a newspaper in Peoria, Illinois found that 60 % of the users used it for blowing their nose.[3]
Kimberly-Clark also introduced pop-up, colored, printed, pocket, and 3-ply facial tissues.[4]
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